Will landed Lemonade a mega-corner on Abbot Kinney, “the coolest block in America” according to GQ magazine. He also grabbed them a prime spot in stylish Brentwood.

Then, when the southern California brand decided to grow nationally, they hired us to create one of our creative branding books to attract potential investors.

These tray-shaped pages give you a taste of how we told the Lemonade story and its fresh take on the old-school cafeteria.