When celebrated chef, Micah Wexler, decided to open his version of the classic deli at LA’s iconic Grand Central Market, he had a clear vision. His homage to Jewish “soul food” would stand for three things: Tradition. Quality. And craftsmanship.

So, when Micah placed an order for us to do the branding, we knew that vision needed to stirred into every single piece we created. From the classic logo to the craft paper menu, it’s clear that Wexler’s Deli is the real deal. (And that’s before you even get to the pastrami on rye.)